April 16th I was in Washington DC at an event and I got it! Raise $300,000 through the sale of Affirmawraps in honor of National Breast Cancer Awareness Month in October.
It was so clear!
Now all I needed were some strategic partners, one hell of a PR campaign and a ton of word of mouth to propel this idea to success!
I also knew from other brainstorming we’d done, that creating a gift pack with a Chicken Soup for the Soul book was a winning idea. And so the Book and Blanket Bundle was born!
After collecting our thoughts, and sharing the idea, the team at Chicken Soup embraced it. And I couldn’t be more grateful to have them on our team. Remarkable!
Next, what organizations shall we give $400,000 (yes, in the process our goal grew $100K)?
Great question…..
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