Serve More People. Grow Your Business.

(Post corrected on March 16th. Corrected words appear in italics. My thanks to Angie Jones.)

Nancy Juetten and I got to talking recently about the success of her Publici-Tea events - monthly gatherings at her home geared to delivering DIY PR tools to those seeking to be "Seen Heard and Celebrated in Their Own Backyard and Beyond." Nancy is a great publicist. And a year or so ago she started asking herself some very big questions and about her business and ways she could grow it, knowing there are only so many hours in a day. As Nancy started asking questions - questions I will be asking you - she then began a process that has produced great results for her and her customers.

I want to share a little about what I've seen Nancy accomplish because it truly captures the spirit of service as a fundamental way to improve the bottom line and reach more people. If you look at successful people, and businesses, their success (their revenue) grows in proportion to the amount of people they serve. Serve more people, grow your business.

Before this all started Nancy was a publicist for hire. Be it hourly or monthly retainer it didn't matter, she like so many of us traded time for money. Then those big questions started coming...

She started asking herself how she could serve more people with her unique brand of media savvy. That's how her Do-It-Yourself Media-Savvy-to-Go Publicity Toolkit was born. Now think about this for a moment. WHY would anyone give away their expertise - their resources, their valuable tools - for under $100 in the form of a do-it-yourself publicity toolkit? Nancy knows. Its all about serving and bringing value to the table.

Today Nancy has three distinct ways that she can help you. One is with her Media-Savvy-to-Go Publicity Toolkit and related products that can be purchased on an a la carte basis. Two is via her in-person events. And three is buying her time. The great thing about all three of things vehicles is that Nancy can now help more people in ways that are meaningful to THEM.

Are you starting to see a trend here? This post is the beginning a of series dedicated to the notion of growing business through contribution. And the idea that when we first seek to serve, our lives and our companies unfold in untold ways.

As Nancy would say, "It's a beautiful thing."

Comments

[Angie Jones]

I love your blog and postings, but you really should do a grammer/spell check on your writing. It's very difficult to read.

"As Nancy started asking questions - questions I will be asking you - she that began a process that has produced great results for her and her customers."

"Are you started to see a trend here?"

"She started asked herself how she could serve more people with her unique brand of media savvy."

"That when we first seek to serve, our lives and our companies unfold in untold ways."

[Laurie Lamx]

Kristen: fabulous post. Your business advice has been invaluable to me in the past and I look forward to your new series on this topic.
Angie: who cares if there are a couple of typos contained in such great business knowledge? Oh, and BTW, YOU mispelled grammar :)

[Kristen]

Angie: I couldn't agree more about the errors in this post! They are unprofessional at the least. Thank you for pointing them out. This is what I get for working late and hitting the 'publish' button. My apologies.

[Kristen]

Laurie: Thank you for your kinds words and the note about 'grammer'. The funny thing is that this post was read and reviewed by a third party before it posted. What a great reminder that we are all human!

[Angie Jones]

I apologize for my mispelling of the word grammar, Laurie. As Kristen pointed out, we are all human and I hadn't had my coffee yet. I just wanted to quickly give Kristen a "heads up" her posting was difficult to read with the word "that" in there so often - not to be anal and point out some minor mispellings.

Thanks Laurie for making the changes! Keep the good work up! :)