Our newest venture at Affirmagy is called Positively Fundraising. A division we built dedicated to helping non-profits, primarily youth groups, raise money for their programs.
From a personal perspective, I am so excited about what we've created because as a creative type I love to take an idea and give it form.
From a business perspective, I am excited for that reason, and more. Consider why our Positively Fundraising division makes sense for Affirmagy, and see if you can draw some parallels in your business.
1. Help Your Customers Achieve THEIR Goals.
Positively Fundraising is a superb example of helping people get what they want. Organizations need money. We provide a great way for them to make it. As I learned years ago, figure out how to help people get what THEY want and you have a solid foundation to start from.
2. Make It Easy-Squeezy-Lemonezy To Work With You.
Ain't nobody got time for nothin' these days. I say, MAKE IT EASY for people to give you money! I swear. Do it.
Step back, look at your business, and figure out how to make it so easy to work with you that it's like breathing.
With Positively Fundraising, we make it easy in lots of ways:
- We provide downloadable order forms that our customers can customize with their contact info.
- We provide a secure place to order from us 24/7.
- We offer smart and savvy tip sheets that make it easy for folks whether they've done a fundraiser or not.
- We offer a master order form which consolidates individual orders into one order for placement with us online.
- We offer free shipping on orders over $300.
Every single one of these things came from either a direct customer request, or the process of us walking through what we thought our customers would need. Try finding "make it easy" things to infuse into your business. It's a powerful experience.